Direct response copywriting for ads, sales pages, VSLs, emails and full marketing funnels — engineered around the only metric that matters: conversion.
I'm Marcel Junior da Silva Carreiro, founder of MS Copywriting. I write direct response copy for online businesses that need words to actually do something — drive clicks, generate leads, close sales.
My work focuses on creating clear, persuasive, and conversion-focused written materials for online campaigns — ads, sales pages, VSLs, emails, and full funnels. I currently provide copywriting services to clients including AC Copywriting LTDA.
I work as an independent contractor on a project and retainer basis, partnering with companies that take performance marketing seriously.
Every deliverable is engineered to move the metric that matters — clicks, conversions, revenue.
Hooks, angles, and creatives for Meta, Google, TikTok and native — written to win the auction and the click.
Long-form sales letters and high-conversion landing pages built around a single, undeniable offer.
Welcome flows, launch campaigns, and retention series that turn lists into recurring revenue.
Video sales letter scripts and creative scripts engineered around proven persuasion frameworks.
End-to-end funnel copywriting — opt-ins, bridges, upsells, downsells — every step optimized.
Fresh angles, sticky hooks, and headlines that cut through the noise and earn the click.
Years of writing direct response taught me one thing: deep specialization beats shallow generalism. Here's where I move the needle hardest.
Long-form, big-promise pages built around a strong mechanism.
Curiosity-driven openers, frameworks that hold attention to pitch.
Hooks engineered for cold traffic on Meta, native and YouTube.
Launches and lifecycle sequences that compound LTV.
Research-first, framework-driven, and obsessively focused on the conversion event.
Deep-dive into your offer, market, avatar, and the existing funnel data.
Angle, mechanism, big idea and the persuasion framework that fits the asset.
First draft, internal review, refinement against DR best practices.
Test, read the data, rewrite. Copy is never finished — just shipped.
Different industries, same job: turn cold traffic into customers.
The job of copy isn't to sound smart, win awards, or impress your peers. The job of copy is to make the cash register ring — everything else is decoration.
Proven persuasion frameworks — not buzzwords — behind every brief.
For business inquiries, project requests, or further information, reach out using the email below. I respond within 24 hours.
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